Advertising display device



Dec. 15, 1936. K N'A OR 2,064,174

-' ADVERTISING DISPLAY DEVICE Filed July 29, 1935 I f; INVENTOR. 27 47,: i k/7 A ATTORNEY.

Patented Dec. 15, 1936 UNITED STATES ADVERTISDTG DISPLAY DEVICE Milton K. Naylor, Three Rivers, Mich., assignortov The Eddy Paper Corporation, Chicago, 11]., a

corporation of Illinois 'Application July 29, 1935, Serial No. 33,655

' v 8Claims. (c1.4o 124.1)

This invention relates to improvements in advertising display devices. I

There is considerable demand at. the present time for large sized, relatively inexpensive display signs of the easelsupported type for usein garages, service stations, and the like. Heretofore, displays of thissize, when manufactured of fiber board, paper board or corrugated material have been unsatisfactory. This is dueto the fact that displays are usually placed in a window or other location where they are subjected to bright sunlight or to temperature conditions which produce warping and buckling.

It is one of the objects of the present invention to obviate the above mentioned objectionable feature by providing an advertising display or similar article wherein the upright panel is reenforced against warping in a simple and inexpensive manner.

2 A more specific object of the invention is to provide a device of the class described, constructed of fiber board, paper board, corrugated board or the like wherein the'material of the panel itself is used to form'the reenforcement.

I A further object of theinvention is to provide an improved display device which can be compactly shipped in flat form, and in which theeasel and reenforcing portions can bequickly and easily assembled by the user. i i

"A more specific object of the'invention is to provide an advertising display device in which a rigidity in two directions may be obtained by using corrugated board and by having the som gations extend in a direction at right angles to the direction of the reenforcements so that corrugations act to stiffen in the one direction, and the reenforcements in the other. I I v A further object of the invention is to provide an advertising display device having an improved form of easel support which is particularly adapt-- ed for supporting a display of large size.

vmh the above and'other objects inview, the invention consists of an improved advertising display device and all its parts and combinations 45 as set forth in the claims and all equivalents thereof.

In the accompanying drawing illustrating one complete embodiment of the preferred form of the invention, in which the same reference nu- 50 merals designate the same parts in all of the views,

Fig. 1 is a rear view of the device in fiat form for shipment;

Fig. 2 is a front elevational view thereof in assembled condition;

Fig. 3 is a perspective view looking from the rear showing the display in assembled form;

Fig. 4 is an enlarged fragmentary sectional view taken on line 4-4 of Fig. 3; Fig. 5 is an enlarged fragmentary sectional view 5 taken on line 5-5 of Fig. 3; and Fig. 6 is an enlarged fragmentary sectional view taken on line 6 6 of Fig. 3. I Referring more particularly to the drawing, the numeral 8 designates the main be constructed of paper board, fiberboard, corrugated board or any other suitable material. It is preferred to utilize corrugated board inasmuch as this material possesses additional advantages which will be hereinafter referred to. The material forming the main panel 8 is scored for folding near each longitudinal edge asjat 9, l0, and II. a

The easel for supporting the display in upright position consists of an intermediate back portion l2 which is-adhesively or otherwise connected to the panel 8, and side wings 13 which are fold-' able on lines of scoring I4. Locking tabs l5 and I6 are cut out from material forming the back l2 and wings l3 of the easel on lines I! and I8 respectively, and said tabs are foldable werrective position on lines-of fold l9 and 20 respec tively. The tab I5 is formed with spaced slots 2| and the tab IS with similar spaced slotslz. Each of the wings I3 is longitudinally scoredfor folding as at 23, to thereby provide edge flanges 24. I

The displays may be. shipped in quantities in the fiat form shown in'Fig. 1, and due to the large size of the displays, this possibility for compact shipment is an important feature. When the user receives a display, it is merely necessary for him. to fold the edges along the lines 9, l0 and H to form a tubular triangular reenforcement along each edge in the manner shown in Figs. 3

and 4. Ordinary adhesive tape 25 may thenlbe employed to maintain-the folded reenforcement' in position. The easel may be renderedoperativeby swinging the wings -l3 toward 'oneanother on the fold. lines I4 to the position shown in Fig. 3. Next, the tabs [5 and iii are folded downwardly on the lines l9 and 20 and the slots 2| and 22 are caused to engage with the edges 26 and 21 of the recesses from which the tabs have been cut. The flanges 24 are then bent inpanel which may ticularly suited may be four or more feet in height and the maximum support against warping and bulging is necessary. By utilizing corrugated board, the corrugations 28 may be extended in a transverse direction (see Fig. 6) and this afiords resistance to bending along a vertical line. Inasmuch as corrugated board possesses less resistance to bending in the other direction, that is, in a direction parallel to the corrugations, it is preferred to have the reenforcing members 29 extend in a direction at right angles to the direction in which the corrugations extend to thereby support the sign against bending in a direction parallel to the corrugations. Thus, the corrugated board and the reenforcements cooperate to produce an extremely rigid panel. Y

While it is in general necessary to use the reenforcement 29 only on the vertical side edges, these reenforcements may of course be employed along other edges. For example, the upper edge portion 30 could be similarly reenforced and lower edge portions 3| and 32 on each side of the easel could be formed in a similar manner.

The front of the display may carry any desired advertising material 33 and the entire as? semblage will form an impressive display of large size at the minimum of expense, and, due to the novel features of construction, be capable of withstanding sunlight or temperature changes which might produce warping.

The type of easel disclosed, wherein the wings l3 are formed with bendable flanges 24, is particularly adapted for use in supporting a large sized display of this type, as the flanges 24 add rigidity to the wings to furnish ample support for the relatively heavy panel.

While the invention is more particularly adapted for advertising displays, the novel form of reenforcement obviously has a wide adaptability and can be employed in any type of construction wherein it is desired to reenforce an edge portion of a panel of paper board or the like against bending or warping. The particular triangular shape of the reenforcement can of course also be varied, and still accomplish asimilar result, andall of such changes and modifications are contemplated as may come within the scope of the claims.

What I claim is:

1. A display device comprising a panel of bendable fibrous material, there being a plurality of spaced, parallel lines of scoring adjacent an edge of the panel to define a plurality of adjacent elongated sections, said sections being folded to form a tubular reinforcement for said edge, and means for securing said reinforcement in position.

2. A display device comprising a panel of bendable fibrous material, there being three spaced, parallel lines of scoring adjacent an edge of the panel to define three adjacent elongated sections, said sections being folded to form a tubuar reinforcement for said edge, said reinforcement being triangular in cross section, and means for securing said reinforcement in position.

3. A display device comprising a panel of bendable fibrous material, there being three spaced, parallel lines of scoring adjacent an edge of the panel to define three adjacent elongated sections, the outermost of said sections being folded behind the panel to a position parallel thereto, and the 'other'two sections forming an angle with respect to the rear of the panel, and means for securing the reinforcement in position.

4. A display device comprising a panel of bendable fibrous material, there being three spaced,

7 parallel lines of scoring adjacent an edge of the panel todefine three adjacent elongated sections, the outermost of said sections being folded behind the panel to a position parallel theretowith its free edge abutting the innermost line of scoring, and the other two sections forming an anglewith respectto the rear of the panel, and means for securing the reinforcement in position.

5. A display device comprising a panel of bendable fibrous material, there being at least three spaced parallel lines of scoring adjacent an edge of the panel to define a plurality of adjacent elongated sections, said sections being folded to form a tubular reinforcement for said edge, and means for securing said folded sections in reinforcing position.

6. A display device comprising a panel of bendable fibrous material, there being at least three spaced parallel lines of scoring adjacent an edge of the panel to define a plurality of adjacent elongated sections, the outermost of said sections being folded behind the panel to a position parallel thereto and the other sections formingan angle with respect to one another, and means for securing said folded sections in reinforcing position.

'7.- A display'device comprising a panel of corrugated board having the corrugations extending in one direction, there being a plurality of spaced parallel lines of scoring adjacent an edge of the panel and extending transversely to the direction inwhich said corrugations extend to define a plurality of adjacent elongated sections, said sections being folded to form a tubular reinforcement for said edge which extends in a direction transversely to the direction in which the corrugations extend.

8. A display device comprising a panel of corrugated board, means for supporting the panel in a substantially upright position with the corrugations extending. in a, horizontal direction, there being a plurality of spaced parallel lines of scoring adjacent and parallel to an edge of the panel to define a plurality of adjacent elongated sections, said sections being folded to form a tubular reinforcement for said edge, which reinforcement extends in a direction at right angles to the direction in which the corrugations extend.

MILTON K. NAYLOR. 

